Koreqt: Your guide through the jungle of offers
Case Study:
Overview
Koreqt is a platform designed to simplify decision-making in a saturated digital marketplace. The challenge was to translate that utility into a distinct, memorable brand narrative that cuts through the noise of conventional price-comparison messaging.
The result: a fully AI-generated commercial built using More-Magnets™ PULL - a proprietary system developed to achieve cinematic-grade output without the typical limitations of commercial AI tools.
Idea
Instead of explaining features, the campaign introduces a character who embodies the product. The Character is a calm, confident figure, moves effortlessly through the “jungle of offers,” turning confusion into clarity. As defined in the treatment, he represents control, intelligence, and ease. The message is direct: finding the best option is not difficult… if you know where to look.
Delivery
The film contrasts chaos and control. It opens in a fragmented, overwhelming space of offers, then shifts through the presence of main character into clarity, rhythm, and precision. The narrative moves from confusion to effortless decision-making, mirroring the product experience. Entirely created using Ai with More-Magnets™ PULL, the result is a sharp, confident piece that positions Koreqt as a tool for people who already think one step ahead.
Workflow breakdown
Credits
Client: Koreqt
Agency: Bruketa&Žinić&Grey
Creative Director: Vlatka Mifka
Production Company: More-Magnets
Director / Ai Artist: Filip Filković Philatz
Director of photography: Ante Cvitanović
Production Team: More-Magnets
Producer (More-Magnets): Margareta Brodić
Ai Synthetic Production: Filip Filković Philatz, Luka Sović, Ante Cvitanović, Haruka Kusano, Nikola Jovanović, Relja Živković
Color grade: Tomislav Rupić
Sound: Studio 45
Voice: Filip Riđički
