Responsible AI. Uncompromising creativity.
We believe that a vision should never be diluted by its tools. And that technological progress should never come at the expense of creative responsibility.
At More-Magnets™, AI is not a shortcut around the filmmaking process. It is an extension of it. A new medium guided by the same principles that have always defined our work: human authorship, artistic integrity, and respect for the people and ideas behind every production.
Responsible AI is not an afterthought. It is the foundation of how we work.
From securing likeness rights and protecting intellectual property to respecting licensing agreements, ensuring brand accuracy, and maintaining human creative control, we believe every frame comes with responsibility. The technology may change, but our standards do not.
When existing tools and models couldn't deliver the cinematic quality, precision, and control we demanded, we developed our own creative environment and model. We call it PULL.
Trained exclusively on footage for which we hold the necessary rights, PULL is built around our production philosophy, giving our filmmakers greater creative control while ensuring that responsible AI practices, intellectual property rights, and human authorship remain at the heart of everything we create.
From global advertising campaigns to intimate documentary storytelling, we embrace what emerging technology makes possible while remaining accountable for how it is used.
Because the future of filmmaking isn't just about what we can create. It's about how we choose to create it.
This is our approach to Future-Positive storytelling.
We are also hiring!
Check out the Ai Hiring for more deetz.
Ai responsibility and legal regulations
More-Magnets™ operates within a controlled and rights-cleared approach to artificial intelligence in audiovisual production.
We recognize that current commercial Ai systems often lack transparency, proper copyright protection, and respect for authorship. Our work is structured to avoid these issues entirely. We use a proprietary Ai system trained exclusively on content we own or have legally licensed. No mass-scraped or unverified data is used.
For all commercial projects, rights for any human likeness are formally acquired. Every production maintains a standard film structure: director, director of photography, editor, alongside AI prompt engineers and AI specialists. Creative control and authorship remain human-led.
Ai is treated strictly as a tool within a regulated pipeline, not as an autonomous creator. This ensures full traceability, legal clarity, and alignment with professional and ethical standards in filmmaking.